A significant change in customer behaviour has recently been seen by companies across all industries. More than ever, customers like to have the option of using digital platforms, such as mobile devices, for shopping and brand interaction in addition to visiting a physical retail location. Additionally, given the trend towards digital experiences, it is essential for all companies, regardless of sector, to be digitally enabled.
Loyalty platforms are the most effective tool for developing extraordinary and effective digital enablement plans when companies undergo a digital transformation. Because it fosters a relationship with customers that is digitally upgraded and helps operators increase foot traffic and revenue, loyalty has become essential to brand operations.
from ‘How Zaxby’s Unified Tech Works’, our most recent webinar
